2022
green jobs machine
We leverage technology to harmonize
BRAND LOGO
The Green Jobs Machine icon and logo are constructured of radial repeating hand shapes to form flower shapes, which interlock similar to the cogs of a machine, reflecting the economic, and environmental side of the brand.
BRAND FONT
The Green Jobs Machine primary and secondary font choices are both Zen Kaku Gothic Antique, with headings in Black weighting and body copy in regular.
zen kaku
REGULAR
zen kaku
black
Aa Bb Cc 123 !?.
BRAND COLOURS
Various shades of green and a dark coal colour for depth paint a highly environmental and nature focussed aesthetic for the brand.
BRAND Animation
We created a few animations for the Green Jobs Machine including an animated email signature, and the infographic shown below:
BRAND WEBSITE
We also designed and developed the Green Jobs Machine website. We used the dark charcoal colour and the greens for highlighting elements, and used images focusing on people and the environment to show the essence of the brand. Later we also adjusted the design to a lighter white focus (not pictured here). We also then developed other branded elements such as a slide deck based off of the website and branding.
PLEASE Note
The project and work shown above is the intellectual property of the respective brand owner and is shared here with their explicit permission. The work was completed during our tenure at Cuneiform, with the brand as an active client at the time.
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